Q&A with IPN’s Raj Ganesan
August 20, 2012 2 Comments
Q: How long have you been working on the Intuit PaymentNetwork (IPN) team?
I’ve been working on the IPN team since it was first released with QuickBooks – Fall 2010. Almost 3 years now!
Q: What is your favorite thing about working on the IPN team?
It’s a small, fun, fast team. But I have to say that it’s the IPN customers that keep me going!
Q: What big changes have you seen in the payments space in the last five years?
Payments have always been an enabler. As small businesses have gone mobile and social, they expect payments to be seamlessly interwoven into their workflows – whether it’s their QuickBooks invoices, websites or facebook pages, on their smartphones, tablets or laptops. We’re seeing payments being customized to cater to the needs of specific user networks (Airbnb, for example).
Q: As someone who has worked on the IPN team for 3 years, what features do you find most helpful for small business, charities, specialty schools, etc. who need to get paid quickly?
Our customers have always liked that IPN costs them only 50 cents per payment, and there are no other hidden fees. For specialty schools like hockey leagues or charities that may have seasonality to their businesses, IPN has a pay as you go model, so businesses don’t pay for the service during off-season.
One of the more popular features of IPN is called paylink. IPN lets small businesses create their own payment URL, or branded paylink (for e.g. ipn.intuit.com/pay/RajConsulting). Small businesses can put this paylink anywhere they want to get paid, and their customers simply have to click on this link to pay them online. IPN users can add their logo, tagline and colors, to the payment workflow that their customers see. It’s been amazing to see how our customers have adopted this feature and infused it with their brand.
Q: Can you tell us more about the new Facebook plug-in that IPN recently launched?
A big “aha” moment occurred when we launched the paylink – we noticed paylinks cropping up in wall posts on Facebook. Many small businesses are beginning to create Facebook pages to stay connected with their customers and drive awareness, and that includes IPN users too. When Facebook updated their interface with the timeline and tabs, we saw an opportunity to help our customers get paid.
With the Facebook plug-in, small businesses can create an IPN “Pay” or “Donate” Facebook page tab. An added benefit is that when their customers click on the tab to pay them, they can recommend the small businesses after they’ve made a payment. We hope this will help IPN users get more Facebook recommendations and likes.
Q: Have you seen a big uptick in how IPN customers use social media to obtain payments?
As small businesses go social, payments will be a part of it. It’s still too early, but the rapid adoption of this feature is a good indicator of intent!
Q: Are there any new features for IPN that we should keep an eye on in the coming months?
We are lucky to have a vocal user base that tells us what we should be doing to make IPN better, and we’re listening and working as hard and as fast as we can. Social and mobile enhancements are in our roadmap, as well as constantly improving the experience for IPN users and their customers.
Q: What do you like to do in your free time outside of working with the IPN team?
I have two energetic boys, and when I am not out and about with them, I like to read and catch up on my sleep.
Interested in checking out some small businesses that use IPN? Here’s a sample of our customer’s small Facebook pages. Help them by liking their pages!









